Get your website and yourself working together to grow your business or ministry
It takes more than just setting up a website to make it work successfully for you. It takes good planning. Most small business or small church websites don’t live up to their potential. They don’t convert visitors to customers or translate into that goal that is so eagerly craved.
A few factors that affect how a website distracts visitors or potential customers are: poor design, poor images, poor content and poor layout. There are specific principles on how to properly design a professional website.
Improving these areas in the website design and including what your target audience wants and needs, will greatly make your website serve its purpose.
So how does a website live up to it’s potential?
Your website should enable potential customers find you. It should serve as an extension of your offline services, online. It should help your target audience grow more confident to deal with you.
A professional website can live up to it’s potential by considering the following:
- What is the purpose of your website?
Is it to gain visibility, sell products or services, champion a cause or provide more information to potential customers? Knowing what you plan to do with your website is very important. It is also important to define your target audience. What goals do you want to achieve with your website? How many newsletter or membership sign-ups or sales do you want to achieve within a specific time? It is helpful to develop SMART goals for your website, which are in line with your business or ministry goals and needs.
- Make your website aesthetically pleasing and engaging
The importance of a good professionally designed website cannot be overemphasized. Branding includes your logo, your website and your messaging. Keep your styles and colours consistent throughout. Make your website copy clear and concise, so that it quickly tells your potential customers what you offer. Use a blog to keep your website content fresh and to engage your potential customers.
- Stand-out from your competition
A good strategy that could set you apart from your competition is to offer your potential customers a lead product. One that addresses a specific challenge for them or solves a problem. The idea is to attract and engage your ideal customer. Your website should aim to connect your business or ministry with the right people, so make it all about them.
- Transform your website visitors
The website user’s journey is integrated into the design of a professional website, starting from how they discover your website, how your content addresses their challenges or struggles, putting into consideration their emotional mind-set and how you present the solution to them. Your website should help them interact with your content and give them a positive user experience. They are more likely to buy your product or service as a result.
Don’t underestimate how your business or ministry is taken seriously with a professionally designed website. That is your chance to make a good first impression online. No matter how small your business or ministry, your website has the potential to provide information and inspiration to your visitors. You can project the image of a larger establishment.
With your website as the hub of your online presence, you can engage in online marketing campaigns or any online outreach. Your website is a very important part of your business or ministry and can speak volumes, so take it seriously.
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